A logo is your client’s first impression of you. So make sure that it expresses exactly what your business stands for. A good logo comprises many small things. Small adjustments can make a big difference. Here are some points to keep in mind while making the perfect logo.
Be conceptual, not literal.
Conveying your design concepts with out-of-the-box ideas creates a long-lasting impression. Don’t stick to the conventional literal conceptualization. Get creative in portraying your ideas.
Be creative with how you use space.
Sometimes a design is more about how much space it leaves than how much it takes. Experiment with your space through sizing and alignment. It might just make your logo more impactful.